From the last two to three weeks, a strange thing is happening in Bollywood. There have been multiple releases of movies on the same day. Like for instance, Crook and Do Dooni Chaar released on Friday, Oct 8, 2010. Then on Oct 15, Aakrosh, Knock Out, Ramayana and Baru – The Wonder Kid released and this Friday saw the release of Jhhootha Hi Sahi, Rakth Charitra, Hiss and Dus Tola and it does not end here. Coming Diwali will see three big budget movies hit the screens. Guzaarish, Golmaal 3 and Action Replayy are the movies that are expected to be released this Diwali. Viewers are spoilt for choice. But how smart is this strategy really? Bollywood is digging its own grave really. Why else is the above mentioned strategy being implemented? Obviously with the exorbitant cost of going to movies nowadays, viewers would prefer going to only one movie. Thus the other movie will suffer. There is a chance that there would be a spill over of audiences who are unable to land a ticket of the movies of their choice and may thus opt to see the other movie since they have to spend the evening watching a movie. But there is an equal chance that the viewer would go back home or find other means of spending the evening. It would be smart if producers and directors release their movies with a space of one week at least so that each movie benefits from the weekend rush. But is Bollywood listening?

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