Cadbury’s has gone a rung ahead and has reimagined a beloved old advertisement from the early 1990s in which a girl is seen dancing on the cricket pitch to celebrate her boyfriend’s century.
The revamped ad, out just as IPL resumes, has the gender roles reversed and netizens are simply loving it. The chocolate manufacturer’s new advertisement recreates the vintage ad scene-by-scene, but this time it’s a female cricketer taking the shot and a man in the stands is seen praying.
While the nostalgia-evoking jingle ‘Kuch Khaas Hai’ plays in the background, the viewers think the ball will get caught on the boundary, but the batswoman manages to pull off a six. Her proud boyfriend runs to the ground in celebration, sneaking past the security personnel and recreating the iconic dance moves that had catapulted model Shimona Rashi to fame as the ‘Cadbury Girl’.
The two followed it up with the hug in the end, with the brand’s tagline “asli swaad zindagi ka”, this time with the hashtag #GoodLuckGirls. Netizens love how the new commercial breaks gender typecasts and rejoices the shift in the age-old acuity of the game, with many saying: “It was about time”.
In a country where cricket has, for decades, been largely synonymous with men’s cricket, the advertisement marks a shift in the popular discernment of this game.