Jackky Bhagnani is understandably happy. His idea of curating the video, Muskuraega India, that spells out hope and happiness in today’s grim situation of a national lockdown and the COVID19 global pandemic, has been received well, not only within the fraternity but also by the audience. It was also lauded by Prime Minister Narendra Modi.
Co-curated by Akshay Kumar and composed and sung by Vishal Mishra, the video features several actors.
Talking about the idea behind the song, Jackky, who also promotes music through his independent label, said, “While we are all home quarantined, the current sentiment in the country is one of fear and uncertainty. I have been home with no family around - a first for me. I felt that in such dark times, it might be a good idea to spread some cheer. We must collectively find a reason to wait for the light at the end of this tunnel. That’s where the idea came from and the first person I shared it with was Akshay sir.”
The actor-producer, recalling the effort that went into producing the video and the song.
He said, “I made calls to all my friends in the fraternity and I must admit that every single person in the video agreed to be a part of the initiative readily. It was so heartening to see that just like me, everyone else also wanted to do something to give a sense of hope to people. It was a unanimous nod from everyone. Since all of us are homebound, the video is an amateur effort from all of us. Everyone made the effort to shoot their own videos and send it to me. As a fraternity, we earn our bread and butter through films, entertainment and music. As artistes, we must use our art to either create awareness or raise money to help the government’s efforts.”
When we asked Jackky how he was biding time indoors, a first for him without his family around?
He said, “The last one week went into putting this video together. Apart from that, the only thing we can do while we are in lockdown is to read, introspect and rejuvenate our bodies. It is very important to understand how things around us are reacting to this pandemic, of what is actually important for us and what is irrelevant.”