The actor didn't charge a penny for the role. Instead, he got a wristwatch as payment for Hey Ram. Haasan says, "Nobody will believe that Shah Rukh didn't charge anything for the role. They say that Shah Rukh is a businessman, he is commercial-minded; so am I. But the fact that he knew the budget of Hey Ram. He just wanted to be a part of it. He did the movie for a wristwatch.