Find Here: Sanjay Dutt refuse to promote 'Bhoomi' on reality shows?
Sanjay Dutt comeback film ‘Bhoomi’ settled to release on 22 September 2017, and the promotion on the air.
While the actor is gung-ho about the Omung Kumar-directed project, we hear, his equation with the film's producer Sandeep Singh has soured over the last few weeks. As per the report, the two have locked horns over the film's promotional strategy.
A source says, "Sandeep is known to aggressively promote his films, but Sanju is the opposite. The producer is going through a tough time convincing him to create more hype around the film."
Over the years, promotional activities are like, become a part of the film, for the film success promotion is very needed these days.
From appearing on reality shows to going on multi-city tours, stars devote as much time to such promotional gigs as they do to the corresponding film's shoot. However, Dutt doesn't belong to that school of thought.
"His friends have tried explaining to him that promoting a film aggressively is the need of the day, but Sanju just doesn't want to listen.
According to the report, Sandeep goes to Sanjay's house to convince him to go on at least a couple of popular shows”.
The source further reveals that it has taken a lot of cajoling and sometimes, even heated arguments, for Dutt to make appearances on shows in the last few weeks.
"Sandeep and he had an argument about this last week, after which Sanju relented to shoot for the Drama Company.
He has also agreed to appear on Sa Re Ga Ma Pa L'il Champs as it's a children-based show and he loves kids. He has said an outright no to appearing in serials. Sandeep is going through a tough time and things have become strained between them."
Talking about the same with Sanjay, he refuted the rumours, saying, "I'm doing all the promotions that Sandeep has asked me to be a part of."
Singh, on his part, said, "I have immense respect for Baba. Yes, there is a lot of stress due to films not doing well at the box-office this year. But, we have a strong promotional strategy for Bhoomi."