Every filmmaker and production house looks for the most profitable opportunity. Which is probably why no major film house has had a release within weeks of the release of Sanju.
Soorma comes after a two-week gap, and Dhadak, which was to have been released on July 6, has been postponed to July 20.
Talking about his decision to defer the film’s release, director Shashank Khaitan says, “Yes, we have given Sanju a clear three weeks’ time. It was a very conscious decision. When Raju Hirani announces a film, you should allow his film to run for a good number of weeks at cinema halls. He is a fantastic filmmaker, and I think we should all follow this, out of respect for him.”
But this isn’t just a magnanimous gesture, it’s also a strategy to maximise their own profits.
“We were supposed to release the film on July 6. But Karan Johar, our producer, told me to move the release date out of respect for the other film and to ensure that our business is not affected” the director adds.
Sanju’s still running strong, and it’s likely to remain in theatres even when Dhadak releases.
Does that scare the filmmaker? “I wish Sanju continues to run when our film Dhadak releases. I trust my film. Also, as a director, I can only ensure that I make a good film. It’s up to the marketing team to promote it well. But we are very happy and proud of the film,” Shashank says, adding,