US entertainment and media giant CNN own a hugely acclaimed, cool, youth-faced outlet called the Great Big Story. They had come down to India to cover the huge impact of Aditya Chopra’s all-time blockbuster Dilwale Dulhania Le Jayenge. They compared DDLJ to Hollywood’s epic romance Titanic because of the love and adulation that both films received and catapulted the leading actors to instant stardom.
The media house was astounded to know how the film still manages to pull in people to the theatres
The media house was astounded to know how the film still manages to pull in people to the theatres even after 24 years of its release. While speaking to these people, they tried to decode how DDLJ still manages to grab the attention of the audience and how it connects them for over two generations. Dilwale Dulhania Le Jayenge revolves around Raj and Simran, two young non-resident Indians, who fall in love during a vacation through Europe with their friends.
Great Big Story is a media company, based in New York and London
Dilwale Dulhania Le Jayenge, the film star the most-adorable and most-loved on-screen couple, Shah Rukh Khan and Kajol. On the other hand, Great Big Story is a media company, based in New York and London. It was launched in October 2015 and the company creates micro-documentaries and short films, which have been viewed by millions of people on various digital platforms.