Challenge is to get audiences back to theatres post lockdown period: Aditya Dhar | Memsaab.com

Filmmaker Aditya Dhar believes that in the post-coronavirus world, it will be a challenge to ensure the survival of cinema houses as the audiences have got more used to the streaming services. The coronavirus pandemic has put the industry under heavy stress as release of many movies have been delayed due to the closure of cinema houses, while production on various projects has been put on hold.

The key to lure audiences back in to the cinema halls would be “big event films”: Aditya Dhar

The key to lure audiences back in to the cinema halls would be “big event films”: Aditya Dhar
In This Image: Aditya Dhar
Aditya, who broke out in the Bollywood scene with his blockbuster debut film “Uri: The Surgical Strike”, said the nationwide lockdown has altered the viewing experience. “In the kind of situation we are in, I believe when everything gets normal it will be a little bit of a challenge to get the audience back to theatre because they are used to digital content, web series, and films just by sitting at home.” According to Aditya, the key to lure audiences back in to the cinema halls would be “big event films”.
 

The filmmaker said writing has always been his savior whenever thing didn’t go his way

The filmmaker said writing has always been his savior whenever thing didn’t go his way
In This Image: Aditya Dhar
The filmmaker said writing has always been his savior whenever thing didn’t go his way. The writer-director also said he hopes the current scenario is an eye opener for everyone around the world. While in the lockdown, Aditya has started prep work on his next “Ashwatthama”, which will feature “Uri…” actor Vicky Kaushal in the lead.