Speaking on getting together India's masterful thespian and the maverick young star together onscreen, director Shoojit Sircar says, "Me and Juhi have been working on this script for quite some time...and as we all know when Juhi comes up with a story it has her trademark quirk in it. As soon as I read it I was extremely excited and shared it with Ronnie, my dear friend and Producer and to both Mr Bachchan and Ayushman at the same time. I thought it would take some time to develop and proceed but everyone including the duo were so enthusiastic to do this script, that they figured their dates and here we are, planning to release it this year! After Piku and Vicky Donor I had been wanting to work with Mr Bachchan and Ayushman on an equally quirky script so this fell perfectly in place. Speaking on the title, the story is based in Lucknow, and Gulabo Sitabo is a fun colloquial metaphor used by the locals..as to it's connect to the story, wait and watch the film to know more."