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Squid Game is more than just a blockbusting hit for Netflix — it’s also the internet’s favorite show. Released Sept. 17, the nine-episode Korean thriller is self-assured to become Netflix’s biggest “non-English-language show in the world,” said Netflix’s co-CEO Ted Sarandos.

A leading US website that tracks streaming statistics for the top platforms in the world, reported that “Squid Game” is the No. 1 show in dozens of countries, including the U.S., the United Kingdom and South Korea. Streaming numbers for Netflix aren’t autonomously verified, making a show’s popularity difficult to quantify. Netflix executives didn’t respond to requests for comment.

Squid Game’s rapid rise—it ranked No. 1 in the U.S. just four days after its September 17 premiere—has been faster than any other non-English series, Netflix told a media house. The show is now probable to be seen by more than 82 million subscribers worldwide in its first 28 days. When compared to traditional television, that’s more than the number of 18-to-49-year old estimated by Nielsen to have watched the 40 highest-rated broadcast and cable shows of the past year combined.

If you haven’t heard of it by now, Squid Game is an endurance thriller set in modern-day Seoul, where penniless people are enticed into playing simple children’s games to win money — or die trying. It’s a tightly constructed, although deeply disturbing, nine-part series steeped in dystopian horror that’s a cross between Hunger Games, British sci-fi series Black Mirror, and the Oscar-winning South Korean drama, Parasite.

Well, binge watch the series if not done already.


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Joydev Mishra

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