Recently Priyanka Chopra was roped in as a brand ambassador for Victoria’s Secret. The brand has often been criticized for objectification of women. This is why the bran has roped in women achievers as brand ambassador’s to show that it is not focused on objectification of women.
Talking as a brand ambassador in a podcast, Priyanka revealed her criteria for posting things online. She shared how she decided what could be shared and what had to be kept private. She said, “I don’t like digging too deep. I will maybe show images of me and my husband, me and my mom or me and my brother and would be like, ‘Merry Christmas’ but you will never see what actually happens within the sacred safe space of my home. It is a little bit ornamental I feel, like, what I share unless am having a moment where I feel vulnerable or talk about my feelings and I captured something that I have done. I have had to build a very hard exterior. I started in this business
when I was 17 in, predominantly, patriarchal industry, you kind of had to toughen up and pull up your boots and just survive and you are not allowed to feel anything. So, I think for a long time I built myself to be a survivor, to be a street dog who is just like, ‘I am gonna do whatever I need.’ And to do it with grace. But now that I am in a comfortable place with myself and my life as a woman, I don’t know how to undo that. I don’t know how to undo the desire to constantly look like am in control.” Priyanka further talked about how she has begun to change in recent years after meeting her husband Nick Jonas, “Social media is a curated version of what you want people to believe and that’s just projection. I never spoke about a relationship in my life before my husband for some reason, I didn’t want to be defined by it and suddenly he comes along and am like, ‘you know what, this feels comfortable’… I do want to not think about my actions, just want to be giddy and have fun and live my life.”