With the poor retort to big-screen blockbusters that have loosened their release from theatres to OTT, the major OTT platforms are now cautious of acquiring big-screen projects for super-hefty prices. Well, as per the latest news, Netflix has boarded thriller “Dhamaka,” starring popular Bollywood star Kartik Aaryan, and will release the film exclusively on the service.
Madhvani’s Dhamaka, a movie experience designed especially for the OTT platform, is expected to be the biggest made-for-OTT event on Netflix India. The film stars Kartik Aaryan in the lead, and Mrunal Thakur, Amruta Subhash, Vikas Kumar and Vishwajeet Pradhan in pivotal roles. Dhamaka is directed by Ram Madhvani and Produced by Ronnie Screwvala’s RSVP Movies and Ram Madhvani Films in association with Lotte Cultureworks, Globalgate Entertainment & Lionsgate. Dhamaka will premiere exclusively on Netflix across 190 countries.
Dhamaka is being seen as a game-changer for digital content. It is not content starring an A-lister (Kartik Aaryan) pulled out of its intended platform, the big screen, and relocated to the digital platform. It is designed and tailored for home viewing with the action and thrills in no way reduced by the size of the screen.