The next season of the popular reality show Bigg Boss will stream its first six weeks on OTT and then make a steady shift to television. The new season will be called “Bigg Boss OTT” and will arrive early this year. Bigg Boss OTT, which will stream on Voot, will introduce a Janta factor. The new format will give the common man the uncommon powers of “Bigg Boss OTT” by aiding them to handpick contestants and the contestants’ stay, tasks, and exit from the show.
Ferzad Palia, Head of Voot Select says: “At Voot, experiences and innovation around content are at the forefront of our strategy. ‘Bigg Boss’ has witnessed tremendous success over seasons and grown to become India’s biggest entertainment property. The launch of Bigg Boss OTT on Voot is another step towards solidifying our ‘Digital First’ approach as an organisation. We are confident that our loyal fans and subscribers will enjoy a truly world-class experience through our 24 hour Live feeds, interactivity and gaming offerings.”
Explaining the content tactic behind Bigg Boss OTT, Manisha Sharma, chief content officer, Hindi Mass Entertainment, Viacom18, said, “Bigg Boss, over the years, has grown to become a phenomenon that drives conversations across the country. With the launch of Bigg Boss OTT, our digital audiences are in for a treat. The new digital exclusive format will take the show’s fandom to its next level through active engagement with viewers being able to play a part in the show’s progress.”
Unleashing its fandom and immense ingesting power on digital, Bigg Boss has gathered significant benefaction of brands and advertisers who continue to engage with the iconic property, season after season. It will be fun to watch the first six weeks of Bigg Boss on OTT.