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Amid pandemic, Vidyut Jammwal to back unique business ideas ‘Goodwill for Good’

Social media might be an intrinsic part of the modern, digital world, but it has often been criticised for spewing hate and spreading negativity. However, not everything is bad and bleak about it. Many people are using it as a tool to spread hope and positivity, especially in these tough times. Actor Vidyut Jammwal would know.

After conducting fitness sessions through his social media accounts during the lockdown, he is now planning to help people find sources of income through his initiative, ‘Goodwill for Good’.

After conducting fitness sessions through his social media accounts during the lockdown, he is now planning to help people find sources of income through his initiative, ‘Goodwill for Good’.

In This Image: Vidyut Jammwal
He tells us, “Post the pandemic, the biggest problem will be lack of jobs. In fact, unemployment is already at an all-time high. I came up with this idea when I saw the response to my kalaripayattu sessions on social media. I realised that I can do a lot more than just that.” About the initiative, he adds, “If I am convinced that someone is talented and has a genuinely new idea — it could be a business or a start-up idea — I will support it. Let me make it clear that I won’t charge anything to promote someone’s idea, or post things to gain any kind of monetary benefit.”


So, has he supported any idea so far? Yes, and not surprisingly, it’s connected with a cause close to his heart — animal welfare.

So, has he supported any idea so far? Yes, and not surprisingly, it’s connected with a cause close to his heart — animal welfare.

In This Image: Vidyut Jammwal
Vidyut shares, “I have been receiving immense response. I read all the mails and have also started calling up people, whose ideas strike me as innovative. One idea that I liked in particular was proposed by a girl from Delhi, who wanted to build reasonably priced birdhouses. I felt that it’s a timely idea, because once the world returns to normalcy, the man-animal conflict is going to spiral out of control. With human beings being confined to their homes for so long, birds and animals were enjoying relative freedom. But, once we start stepping out like before, they will need safe havens, so that we can coexist peacefully.”


Talking about peaceful coexistence, recent cases of cruelty against animals has left the actor heart-broken.

Talking about peaceful coexistence, recent cases of cruelty against animals has left the actor heart-broken.

In This Image: Vidyut Jammwal
Says Vidyut, “The man-animal conflict is a result of our action, not the animals’. The most pertinent thing we need to learn is to be kind to other creatures. We need to learn to coexist. Human beings have adamantly decided that we rule this planet. We seriously need a mental check, because every day we prove that we aren’t a superior race.”



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