He is one of the most business-savvy actors in Bollywood. But business wasn’t Akshay Kumar’s top priority when he sought a theatrical run for Bell Bottom. The superstar chose to back a larger cause instead — the revival of cinemas. In his books, the goodwill thus earned far outweighs the financial success of a film.

Today, he is content in having made the right decision; after earning a respectable amount at the box office, Bell Bottom opened to positive reviews on Amazon Prime Video last week.

Kumar had a taste of a digital premiere last year with Laxmii (2020).

Meanwhile, the actor will keep doing what he does best — churn out stories he believes in.

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