The Health and Family Welfare Ministry has projected a draft adjustment to the Drugs and magic Remedies, with a rigorous punishment of a jail term of up to five years and a fine of up to Rs 50 lakh for ads for magic remedies and drugs for fair skin, improving sexual performance, stammering, infertility in women, premature ageing and greying, increasing brain capacity among others.
The draft amendment has made several accompaniments to the list of diseases, disorders, conditions covered in the Act. The Act says that medicines, "magic remedies" and products to cure any of these 78 diseases, disorders, conditions named should not be advertised.
The new additions include ads for drugs or treatment for enhancing sexual performance, sexual impotence, premature ejaculation and spermatorrhoea, fairness of skin, premature ageing, AIDS, improvement of memory, improvement in height of kids/adults, improvement in size of sexual organ, duration of sexual performance, premature graying of hair, stammering, sterility in women, disorders of menstrual flow hysteria, power to rejuvenate, obesity, maintenance or improvement of the capacity of the human being for sexual pleasure, improvement in size and shape of the sexual organ and in duration of sexual performance, insanity, increase in brain capacity and improvement of memory and improvement in height of children/adults.
The draft bill also proposes an expansion of definition of an advertisement. It says, "any audio or visual publicity, representation, endorsement or pronouncement made by means of light, sound, smoke, gas, print, electronic media, internet or website and includes any notice, circular, label, wrapper, invoice, banner, poster or such other documents.
Well, the amendment is being made in order to keep leap with changing time and technology.