For the third successive year, Indian cricket team captain Virat Kohli has reserved the top position of being the most valuable celebrity brand in the Duff & Phelps’ celebrity brand valuation report.
According to a study by global advisory firm, Duff and Phelps, Kohli outdid the brand valuation list for the third consecutive year as his value rose by a striking 39 per cent to $237.5 million in 2019.
In the study titled Celebrity Brand Valuation Study 2019: "New is Gold." which provides a ranking of India's most powerful celebrities based on brand values derived from their endorsement contracts, the 31-year-old Indian skipper was ahead of many Bollywood stars Akshay Kumar, Deepika Padukone, Ranveer Singh and Shah Rukh Khan.
Bollywood star Akshay Kumar, who was at third place in the last year’s report, has jumped to second position with a 55.3% increase in his brand value to $104.5 million, while Bollywood power couple, Ranveer Singh and Deepika Padukone, claimed the third spot with a brand value of $93.5 million each.
This year we saw the new generation celebrities make it to the top 20. Apart from the celebrities who were featured in last year’s study, this year, we have Ayushmann Khurrana (rank 10), Tiger Shroff (rank 17) and Rohit Sharma (rank 20) with a cumulative brand value of $87.5 million.
The other sportspersons in the list are all cricketers with M.S. Dhoni claiming the 9th position with a value of $41.2 million, Sachin Tendulkar taking the 15th spot.