People in Mumbai will be able to buy Ikea’s home equipping products online as the Swedish retailer is taking a multi-channel approach to expand its India operations. Swedish home furnishing retailer Ikea is all set to launch e-commerce operations in the country, beginning with Mumbai, a top company official said on Friday.
Talking to reporters on the offshoots of first anniversary celebrations of its store here, Ikea India Chief Executive Officer Peter Betzel said the outlet witnessed one million purchases from over four million footfalls. He also said the company was looking at various channels including smaller formats and customer meeting points, to reach customers.
Ikea India Chief Executive Officer (CEO) Peter Betzel said the e-commerce channel in Mumbai would be followed by cities such as Hyderabad and Bengaluru. “In the first phase, we have committed to invest Rs 10,500 crore in India. Of this, one-third has already been invested and more investments will be made depending on how the country and business will grow,” said Betzel.
IKEA is transmuting globally to become more accessible, affordable and sustainable. IKEA’s next destination is Mumbai, which will enable them to meet many more customers followed by Hyderabad and Pune going online.