Under its 'Better Air Now' initiative, Ikea is starting a project which will have a great imapct on the quality of air we breathe. As everyone knows, the burning of paddy stubble (remains of rice crop after harvesting) is a big contributor to smog and air pollution. This makes the air so bad that we can feel we are breathing in smoke and not clean air!
What is Ikea's solution to this problem?
Ikea has started a project in which they will buy the paddy stubble from farmers and use it to make home decorations and other articles of use. They will start by making paper boxes and decorations from this material. Ikea is starting this project as a part of its commitment to use only recycled and renewable materials for producing its goods. The company is dedicated to its green goals and will contribute to reducing air pollution in India within next couple of years.
You will be able to buy products made out of paddy stubble by 2019 or 2020 at the latest.
Isn't this amazing? Why nobody ever thought of this before?