The Divali weekend is considered to be the most crucial weekend for Bollywood. Every year, producers vye for the Divali festival to release their films, but only the biggest films get to release during this festive and auspicious time. Usually, Shahrukh Khan is known to release his films around Divali. But this year it is a battle between Ae Dil Hai Mushkil and Shivaay.
Ajay Devgan is not new to Divali releases or even to controversies around the same. This year is no different. He has already claimed that Karan Johar has been trying to run down his film so that ADHM does much better at the box office as both the films are releasing on the same day. But what does the box office say?
This is that time of the year when advance booking at the windows is at its zenith. Going by the advance booking numbers, it is being reported that ADHM has a considerably large lead over Shivaay. Multiplexes are even trying to reduce the number of shows for Shivaay in favour of ADHM because there is a larger demand for ADHM. Most multiplexes are following a ratio of 60:40 between ADHM and Shivaay's number of shows. Clearly, the public is more interested in ADHM. But is this where the race ends? Certainly not! Karan Johar's ADHM has won the round of promotions induced advance booking. But the word of mouth publicity still remains wide open to both films. So one cannot say for sure that ADHM has won the battle over Shivaay!