Did you like the title song in Dum Maro Dum? Most people did not like the brash song. But everyone has gone bonkers over Deepika's teeny weeny outfit in the song. The cast is on a nationwide tour and they realise that though the fans do not react positively to the song, they all love Deep's dress in the song.
So to get maximum milegae out of this fact, producer-director Rohan Sippy has decided to auction off Deepika's famous DMD outfit online. The proceeds from the auction will go to Salman Khan's charity "Being Human". Everything linked with Salman becomes popular these days. So it is surely a great idea to gain publicity for the movie. Nice touch Rohan!