UK is the No. 1 market for Bollywood films after India. Bollywood movies are almost as popular in the UK as our Tandoori delights. One of the reasons for this increasing popularity of Bollywood is that more and more movies are being made for the NRI audience. Film makers are also exploring themes woven around the British Indian diaspora. These movies are backed with sound financing, shooting in foreign locales and international production facilities. No wonder, these movies do exceedingly well in markets like the UK.