Her recent film, 'Badrinath Ki Dulhania', opposite Varun Dhawan was criticized for being regressive.
She may have made her debut as a well-heeled student in 'Student of the Year', but Alia Bhatt says she is not brand conscious in real life and does not like splurging on pricey clothes.
The Highway actress, who was recently in the capital for a fashion show, says she would wear something that compliments her than buy expensive clothes she might not wear again.
"I'm not brand conscious, when you talk about clothes. But when it comes to my shoes and bags, I'm brand conscious because you need them to last long as they are used on a daily basis.
"I can wear something right from the Colaba Causeway store to a Gucci label in my wardrobe. It all depends on what will look good on me. I don't like wasting money on expensive outfits which I might not wear again. I'd rather mix and match," Alia told media.
When asked about her recent film opposite Varun Dhawan being criticized for being regressive, the actress says she welcomes criticism and cannot ask people to think differently.
"I'm not somebody who is averse to criticism. I welcome all kinds of critique. But honestly, the film has been loved unanimously.
"There will always be some people who will say something different from what you think about the film.
But that's their take. I'm not going to tell them what they should feel. But the majority has loved the film and that's what matters." On the work front, Alia has two films, 'Dragon' with Ranbir Kapoor and 'Gully Boy' with Ranveer Singh, lined up for release this year.