Aim is to create awareness, not earn money: Akshay Kumar on Padman
Actor Akshay Kumar today said with 'Padman', about a man who develops a low cost sanitary pads, they are trying to reach out to a wider audience without looking at the commercial aspects of the movie.
"With 'Toilet: Ek Prem Katha' we had shown it (film) on Doordarshan channel, the government is also doing a good job by taking the film in a pen-drive and showing it in villages so that more people can see the film and understand it.
"We will do something similar for this film ('Padman').
Our aim is not to earn money through the film, but it should reach more people, more places where it is needed. We will also take the help of the government," Akshay told reporters here at the song launch of 'Padman'.
Akshay's wife Twinkle co-produce the film, she said the team got in touch with various ministries about showing the film in schools in smaller towns and cities, to make more people aware about menstrual hygiene.
"We would want the film to be shown to school girls and principals, so it penetrates where it has to. At least we are hoping a conversation starts where the same girls, who can't afford a sanitary pad, would say to their parents that we don't need fairness creams, we need sanitary pads so that we can go to schools."
Akshay is happy that people, especially men, have today openly started talking about sanitary pads, and hoped that post the release of "Padman", things would only get better.
"Three-four days back, I was sitting in a vanity van and while I was coming out, I saw seven-eight guys talking about sanitary pads. I was amazed. I am hopeful people will understand the importance of this subject.
Microsoft co-founder Bill Gates took to social media to praise "Toilet: Ek Prem Katha" for promoting sanitation.
On this, the "Airlift" actor said, "I was on stage when I saw the name of Bill Gates. It is amazing. I feel more change... improvement is needed. A year back, there were 54 per cent cases of open defecation and now not it has come down to 34 per cent, things are moving.
'Padman' opens in theatres on January 26th, 2018.
"With this subject (menstrual hygiene) we got to know that 82 per cent women don't use sanitary pads and with the help of everyone including the government, we hope the numbers come down.