Since the day they have arrived on our land, mobiles have stopped being a communication device! Mobiles are a vogue in India!

In early 1997, Essar was the first company to get license to launch a public mobile service in North India, mainly Delhi. For the first few years, mobile was a privilege, and only those with extreme necessity or wealth had one.

These were the days before the service providers decided to make ‘incoming free’! Once the decision was taken, there was no looking back…

The mobile phone users started multiplying like rabbits and the service providers began showering offers like god’s love! The ‘life time’ validity was launched people who wanted to stay-connected by simply pressing the green button! The ‘one number-free-calling’ facility was invented for families and to-be-families!

The rising services and offers resulted in rising mobile revenues and love sorties and life was simplified like never before. Finding your driver in a mall’s parking was easier, tracking your child’s’ whereabouts 24x7 was viable, sending your loved ones to a far off land was bearable, keeping up with the work progress in the oversees office was possible, deceiving Mums, boyfriends, bosses, teachers, friends and the rest of the world was feasable.

With so many advantages soon the number of mobile subscribers had exceeded the landline subscribers’ count.

Today, handsets sell like hot cakes and mobile services, like pirated CD’s on a footpath! Drivers, peons, electricians, plumbers, college kids, school kids, house wives, every one has one. Some have two! Oh! Did I mention professionals, businessmen?

Today there are more than a score of mobile services operating in the country and its various regions. Ads are flooding the media space and time, while mobiles are flooding the shop-shelves. Service providers keep painting the city orange, then pink, now red… as mobiles phones paint their black and while screens to those splashing colours all over!

Meanwhile, India is painting the bigger picture and is today one of the world’s biggest mobile phone markets.

What’s more, there are mobiles to fit in any pocket size and services to find a share in a anyone’s salary! Never before was the Freedom of Speech executed so well in India!